ARTICLE | VIRAL TRIBE EXPANDS PROPOSITION THROUGH ACQUISITION OF SOHO RADIO | 30TH APRIL 2024

Viral Tribe Entertainment, the next-generation podcasting business, has announced that Soho Radio and its podcasting business SRP Studios will become part of the Viral Tribe family following a deal between the two parties.

The agreement brings together two dynamic forces in the world of audio and video content creation, promising an exciting future for music, culture, and storytelling.

Viral Tribe is a talent-driven podcast production house that works with some of the biggest names on the planet, producing original and authentic digital content that resonates with audiences worldwide.

From its grassroots founding in 2014, Soho Radio has grown into an influential voice and amplifier for music and culture. Broadcasting live from its studios in London and New York, Soho Radio produces more than 250 shows a month. SRP Studios, the production arm of the business, contains state-of-the-art podcasting suites that counts the BBC, Stephen Fry and Gillian Anderson amongst its impressive roster of clients.

The deal which will bolster the output of both parts of the business, bringing together and utilising decades of experience and expertise. Viral Tribe expects this move to benefit and accelerate the growth of each exciting arm of the expanded business.